Sandy originally offered a range of different services including graphic design, invitation design and portraits. This made it difficult to target the right clients and offer a clear message of what she did. She decided to niche down and focus on one main service – her gorgeous hand-drawn portraits. By focusing her business message on her main service, I could create a website that not only states what she does loud and clear, but provides a much better opportunity to rank on Google for relevant searches with a clear SEO Strategy.
I used dark tones throughout the site to build an evocative visual that would trigger an emotional engagement from potential clients. Sandy’s previous site used bright pink and teal, which would have created a disjointed effect as most people usually look for a portrait after their pet has sadly passed. This new dramatic tone better complements the industry and lets her art shine.
