Hey, hey! Come on in and make yourself at home.

And that tree climber? Well, that fella’s the reason I’m here in Australia in the first place.

You see, it was 2006 and I was sipping lattes in moody but magical London. By day, I worked in the marketing department for the New York Times. By night, I learned French (what's a girl to do when they're new in town and have yet to meet their people?), sipped margaritas, danced to the YMCA in clubs with sticky floors and, by pure accident, met him: My handsome tree-climbing Aussie koala.

His opening line was, “It’s nice to see a hot girl that doesn't care if she looks like a dick when she dances.”

Ah, the Aussie charm. I fell. Hard.

(He even yelled, “Timber” really rather smugly).

And without a second thought, I swapped my planned transfer to the NYT’s Paris office for a life with my tree-climber in a tiny Australian town, where I collected eucalyptus seeds in the bush for five years.

Okay, okay. Seed-sourcing wasn’t the only thing I did in the bush. I also made and raised three babies with my husband: My two beautiful boys – my real major life accomplishments – and a forestry and commercial arboriculture company.

And even though the business sparked success, Marie Kondo would have shaken her head if she’d seen my hustle-hard lifestyle (that definitely didn’t spark joy).

So when we sold the arboriculture business in 2020, I knew it was time to focus on my future. And, in particular, on designing my future. Yep, I went there. Unapologetic design pun.

Option A: Pay $5k + for a professionally designed website.
Option B: Pay $5k to study web design myself.

I chose the harder but more rewarding path, devoting daylight hours to our business and moonlight moments to my blossoming craft. Little by little, I refined my skills and developed my own signature style – clean, uncluttered, minimal and simple, with bursts of bold personality.

And so, in web design and SEO, I found a way to channel my creativity and love of adventure into a design service that would help service-based soletraders and small biz owners just like me.

Because collaborating with me is about far more than the final – admittedly awesome – product.

I’m able to easily slip on your hiking boots because I’ve been where you are; both as a busy new business owner building a business from scratch, and as a design client wishing for a website that would transform my bright-eyed side-hustle into a full-time success story.

And I know the juggle struggle is real when you're starting out, when your to-do list feels longer than a hike up Everest. This is why I love to help my clients get shit done by working in an intensive web designer day method. You don't have to wait weeks for your project to be finished... instead you'll see your website live in days!

So, go ahead and take my hand.

Rachel xx